1. Post Native Videos Directly to Facebook
Rather than post your content to YouTube, try posting it to Facebook.
When you post natively from Facebook, the video will automatically start playing as your followers scroll through their feed – it will catch their eye and before they even have time to think about it, they’re watching.
The key here is to keep the video short.
Facebook videos that get the most engagement are 30 seconds to two minutes, with the ideal length falling at 60 to 90 seconds.
With that in mind, keep your videos to 2 minutes or less.
2. Go Live
Take your videos up a notch by going live.
Whenever you go live, your video will shoot to the top of your followers’ Facebook news feeds.
On top of that, people who have interacted with your page frequently or recently will get a notification letting them know you’re live!
The boost in the news feed plus those notifications are a recipe for engagement!
After your live broadcast is over, the video will appear on your Facebook page.
You can then continue to promote it, embed it on your site, or share it on other social networks.
3. Interact & Engage Meaningfully
Interacting is par for the course, no matter what social media network you’re using.
Whenever you get comments or messages, respond!
Provide insight and guidance when people ask questions, and thank them when they offer your brand praise.
If you’re a dedicated social media manager, try to do this throughout the day in real-time (as much as your schedule allows).
If you’re a business owner juggling many hats, set aside a certain amount of time to dedicate to social media – for a small business, a solid hour or even half-hour a day can make a huge difference in managing social interactions.
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